Understanding the difference is important:
- Missing: Assets that can no longer be located but have not yet been written off. This is a formal acknowledgment that a cooler cannot be found, while keeping it on your books and in scope for recovery.
- Lost: Assets that were written off from the company's fleet as they got lost in the field while being In Service. This is the final status — it removes the cooler from active fleet counts.
Marking a cooler as Missing is the recommended first step when a unit cannot be located. It flags it for investigation without prematurely removing it from your recovery pipeline.
Commercial impact
Every cooler in your fleet represents a significant capital investment. When a unit goes missing — whether through theft, unauthorized movement, or simply falling off the radar — it stops generating sales and starts costing money.
AoFrio® iQ delivers complete visibility and control over your cooler fleet, with regular alerts when assets move or go missing. It helps focus location, performance, and commercial data into clear next steps so you can recover lost units, redeploy coolers to higher-value sites, and consistently maximize return on every active cooler.
